While the Plymouth Barracuda had been in production for some six years prior to the formal introduction of the Dodge Challenger, Chrysler Corporation was determined to help the Challenger make a name for itself. In a point in time where more people read magazines then had televisions, the magazine advertisement was very common as it helped get the images and features of the new cars to the public. While a flip through your modern day car magazines will bring you lots of automobile advertisements, in the late 60s and early 70s, they were in every magazine, from People to Playboy, if people read it, large, full color pictures of the Challenger were present, complete with a quick run down of the new features. From a television advertisement which depicted an officer pulling over a gentleman in his new Challenger R/T, then going over the car with the two debating whether it was a street car or race car, to the full color, sometimes two-page magazine advertisements, Chrysler Corporation was putting images of the gorgeous new pony car everywhere. It is thanks to this wide spread ad campaign, as well as the help of several kind members, that we offer these magazine ads from both the original Challenger of the early 70s, as well as several from the late 70s when the Challenger was actually built by Mitsubishi but marketed by Dodge.