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1970 was considered by many to be one of the best years of the touted American Muscle Car Era. The horsepower race included several cars from just about every American automaker, and since restrictions were at their lowest, horsepower was at its highest, and advertising campaigns were crucial to help push the car in question to the public in case comparative advantage was not enough. Also, by 1970, most households in the United States had television sets, so this was a key new point in advertising.
It was during this time that Dodge released the awesome new Challenger, and they wanted to capitalize on this new, quickly expanding television advertising world, and prior to the release of their new pony car, they released what became a very popular advertising campaign. Since the Challenger had many options which bolstered its “race ready” look and feel, the ad campaign centered itself around a small town officer, who was always engaged in the close watch for street racing and the illegal driving of race vehicles on public roads. Much to his dismay, the cars that he often pulled over were not the illegally street driven race cars, but instead, the new Dodge Challenger.
Clip from the 2006 Auto Show
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